PILOT
Marketing HQ continuously analyses news, social media, search, employee voice, analyst coverage and stakeholder conversations to measure the gap between your intended narrative and what the market actually believes.
Few understand perception.
Marketing HQ identifies these changes while they are still emerging.
Marketing teams invest heavily in campaigns.
Communications teams shape messaging.
Leadership defines strategic priorities.
Sustainability teams publish reports.
HR promotes employer branding.
By the time declining trust appears in surveys, customer behaviour or media coverage, the narrative has often shifted for months.
Narrative Intelligence for the enterprise
Are customers hearing the story we intended?
Which narratives are strengthening trust?
Where is competitor messaging changing market perception?
Measure narrative divergence, track competitor influence and act directly from the platform.
Narrative Health Monitoring
Track how your organisation is perceived across the themes that matter most. Monitor areas including sustainability, innovation, leadership, product quality, customer experience, employer brand and corporate reputation.
Narrative Divergence Intelligence
Measure the difference between what your organisation communicates and what external audiences actually understand. Every narrative receives a quantified divergence score, trend analysis and recommended actions.
Competitive Narrative Tracking
Monitor how competitors influence market perception. Understand where they are gaining narrative advantage and identify opportunities to strengthen your own positioning before the market shifts.
Reputation Risk Intelligence
Detect emerging reputation risks before they become headline issues. Identify recurring themes across media, stakeholder conversations, search trends and employee sentiment that may require proactive communication.
AI Communications Briefs
Turn complex narrative analysis into executive-ready recommendations.
Executive AI Copilot
Ask complex business questions in natural language and get answers grounded in your own data.
Most platforms measure mentions.
Traditional platforms focus on
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Media monitoring
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Social listening
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Brand mentions
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Sentiment analysis
Metrics, not judgement.
What Marketing HQ does instead
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Chorus measures meaning.
Decisions, ranked by impact.
Marketing HQ integrates with the systems and channels organisations already rely on.
No duplicate data entry.
No disconnected spreadsheets.
One continuously updated intelligence layer.
News publications
Social media platforms
Search trends
CRM systems
Employee feedback platforms
Internal communications
Survey platforms
Web analytics
Customer feedback systems
ESG reporting platforms
Every function sees the same narrative intelligence through the lens of the decisions they own.
Understand how campaigns shape long-term brand perception and identify where messaging needs to evolve.
Chief Marketing Officer
Monitor organisational reputation continuously and respond to emerging narratives before they escalate.
Chief Communications Officer
Measure whether brand positioning is being understood consistently across every audience.
Head of Brand
Connect brand perception with strategic priorities, organisational performance and long-term trust.
Executive Leadership
Marketing HQ helps organisations:
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Strengthen brand consistency
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Detect reputation risks earlier
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Improve communication effectiveness
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Understand competitor positioning
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Align internal and external narratives
From narrative signals to clear action.
Marketing HQ identifies narrative changes while they are still emerging, rather than after they harden into reputation.
Common Early Signals
Watch for these patterns across your operations
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Reputation rarely changes in a single moment.
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A theme begins appearing more often in coverage.
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Search interest moves away from your message.
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Employee commentary diverges from external messaging.
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Analyst language about the organisation changes.
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A competitor claims a position you held.
Narrative Intelligence, Not Just Brand Monitoring
Narrative divergence scores by theme, with competitor influence tracked alongside.
Every organisation generates thousands of narrative signals every day.
1
Customer conversations.
2
Employee feedback.
3
Search behaviour.
Marketing HQ turns those signals into narrative divergence scores by theme, so communications teams can act directly from the platform.
Instead of reacting to reputation issues after they emerge, organisations gain the visibility to shape perception before it becomes reality.
Each insight includes
Context
The background behind the issue and why it matters.
Business impact
The potential effect on operations, reporting or compliance standing.
Evidence
Supporting data points that confirm the pattern.
Next step
A recommended action to address the issue before it escalates.
Common questions about Marketing HQ.
Is Chorus a social listening platform?
No. Chorus is a narrative intelligence platform that combines media, search, employee, stakeholder and market signals to help organisations understand how their stories are being interpreted.
Does Chorus replace reputation monitoring tools?
No. It complements existing monitoring platforms by adding an intelligence layer that explains how narratives evolve, where perception is changing and what actions leadership should prioritise.
Which narratives can Chorus monitor?
The platform can analyse themes including sustainability, corporate reputation, leadership, innovation, employer brand, product quality, customer experience and other organisation-specific priorities.
Can Chorus monitor competitors?
Yes. The platform continuously compares competitor positioning with your own narrative, helping identify where market perception is shifting and where communication strategies need to adapt.
Every organisation has a story.
See how ESG HQ transforms enterprise sustainability data into executive decisions.
Book a Live DemonstrationNo commitment required. Tailored to your organisation.
