PILOT
Marketing HQ continuously analyses news, social media, search, employee voice, analyst coverage and stakeholder conversations to measure the gap between your intended narrative and what the market actually believes.
Few understand perception.
Marketing HQ identifies these changes while they are still emerging.
Executive Leadership
Connect brand perception with strategic priorities, organisational performance and long-term trust.
Head of Brand
Measure whether brand positioning is being understood consistently across every audience.
Chief Communications Officer
Monitor organisational reputation continuously and respond to emerging narratives before they escalate.
Chief Marketing Officer
Understand how campaigns shape long-term brand perception and identify where messaging needs to evolve.
Narrative Intelligence for the enterprise
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Measure narrative divergence, track competitor influence and act directly from the platform.
Most platforms measure mentions.
Traditional platforms focus on
Metrics, not judgement.
What Marketing HQ does instead
Decisions, ranked by impact.
Marketing HQ integrates with the systems and channels organisations already rely on.
No duplicate data entry.
No disconnected spreadsheets.
One continuously updated intelligence layer.
SAP
Microsoft Dynamics
Oracle
Workday
Salesforce
Procurement Platforms
Supplier Databases
Carbon Accounting
Data Warehouses
ESG Reporting Tools
Every function sees the same narrative intelligence through the lens of the decisions they own.
Gain a live view of organisational sustainability performance and regulatory readiness.
Chief Sustainability Officer
Understand where the largest ESG exposures exist and what actions reduce risk.
Board Risk Committee
Monitor evolving regulations and ensure reporting remains aligned with changing disclosure requirements.
Legal & Compliance
Identify supplier risks before they disrupt operations or impact sustainability targets.
Procurement
Connect ESG performance with financial outcomes and reporting obligations.
Finance
Marketing HQ helps organisations:
↓
Reduce manual reporting effort
↑
Improve regulatory readiness
⌕
Identify supplier risks earlier
▷
Produce faster board reporting
✓
Increase confidence in sustainability disclosures
◎
Improve executive decision-making
From narrative signals to clear action.
Marketing HQ identifies narrative changes while they are still emerging, rather than after they harden into reputation.
Common Early Signals
Watch for these patterns across your operations
⌸
A supplier's data quality begins to decline.
☷
A reporting requirement changes.
↘
An emissions target starts moving off track.
◌
A region becomes more exposed to climate risk.
◇
A material issue receives greater attention from regulators or stakeholders.
Narrative Intelligence, Not Just Brand Monitoring
Narrative divergence scores by theme, with competitor influence tracked alongside.
Every organisation generates thousands of narrative signals every day.
01
What has changed?
02
What does it mean for the organisation?
03
What should happen next?
Marketing HQ turns those signals into narrative divergence scores by theme, so communications teams can act directly from the platform.
Instead of reacting to reputation issues after they emerge, organisations gain the visibility to shape perception before it becomes reality.
Each insight includes
Context
The background behind the issue and why it matters.
Business impact
The potential effect on operations, reporting or compliance standing.
Evidence
Supporting data points that confirm the pattern.
Next step
A recommended action to address the issue before it escalates.
Total carbon output
3.24M
tonnes of CO₂ equivalent emitted this year
↓ 6.2% vs prior year
GRI 305-1/2/3 · CSRD E1-6 · CDP C6
SAP ECC + Meter API · 14 Jan 2025 · 5,065 records
From our own operations
1.87M
fuel we burn · fleet · factories
↓ 4.8% vs prior year
GRI 305-1 · CSRD E1-6a · SBTi S1
SAP ECC cost centres 4400–4499 · 14 Jan 2025 · 847 records
Emissions per $M revenue
94.6
carbon tonnes per $M revenue generated
↓ 8.1% vs prior year
GRI 305-4 · CSRD E1-4 · SASB EM-CO-110a.1
SAP ECC emissions + Finance revenue · 14 Jan 2025
Science-based targets set
34%
business units with approved climate targets
↑ 12pts vs prior year
TCFD S2 · CSRD E1-1 · GRI 305
SBTi Registry + Internal tracking · Manual · 1 Jan 2025
Sustainability goals on track
72%
of all commitments being met this year
↑ 9pts vs prior year
GRI 2-25 · CSRD MDR-T · TCFD b.ii
Internal KPI tracking system · Updated 14 Jan 2025
Actions needing attention
18
open remediation items · 6 are overdue
⚠ Requires attention
GRI 2-25 · CSRD MDR-A · ISO 14001
Task management system · Real-time sync
Answers to the questions teams ask most often before a pilot.
Is ESG HQ an ESG reporting platform?
No. ESG HQ is an enterprise intelligence platform that sits above existing reporting systems and transforms ESG data into executive decision support.
Which reporting frameworks are supported?
The platform is designed to monitor organisations operating across multiple sustainability frameworks, including CSRD, ISSB, SEC Climate Disclosure, CDP and other emerging standards.
Does ESG HQ replace existing ESG software?
No. It complements existing sustainability systems by aggregating data, surfacing risks and generating executive insights.
Can ESG HQ integrate with existing enterprise systems?
Yes. The platform is designed to connect with ERP, procurement, HR, finance and sustainability platforms to create a unified intelligence layer.
Sustainability reporting tells you what happened.
See how ESG HQ transforms enterprise sustainability data into executive decisions.
Book a Live DemonstrationNo commitment required. Tailored to your organisation.
