PILOT

AI-Powered Narrative Intelligence for Organisations That Need to Know How They're Really Perceived

Chorus continuously analyses news, social media, search, employee voice, analyst coverage and stakeholder conversations to measure the gap between your intended brand narrative and what the market actually believes.

Most organisationsmeasure awareness. Few understand perception.

Marketing, communications, leadership, sustainability and HR all shape the message. Yet every audience interprets those messages differently.

By the time declining trust appears in surveys, customer behaviour or media coverage, the narrative has often shifted for months.

Marketing

Invests in campaigns

Communications

Shapes messaging

Leadership

Defines strategic priorities

Sustainability

Publishes reports

HR

Promotes employer branding

One intelligence layer across every conversation about your organisation.

Chorus continuously analyses internal and external signals to answer the questions executive teams ask every day. Instead of isolated dashboards, leaders receive a continuously updated view of organisational narrative health.

Everything Your Communications Team Needs

Why Traditional Brand Monitoring Isn't Enough

Most platforms measure mentions. Chorus measures meaning.

Traditional Monitoring Tools

Media monitoring

Social listening

Brand mentions

Sentiment analysis

Counts what is said. Doesn't explain what it means.

Chorus adds an intelligence layer

Connects thousands of stakeholder signals

Shows how narratives are changing

Explains what those changes mean

Links perception to business impact

Goes beyond mentions to measure meaning.

Built Around Your Communications Ecosystem

Chorus integrates with the systems and channels organisations already rely on.

No duplicate data entry.

No disconnected spreadsheets.

One continuously updated intelligence layer.

SAP

Microsoft Dynamics

Oracle

Workday

Salesforce

Procurement Platforms

Supplier Databases

Carbon Accounting

Data Warehouses

ESG Reporting Tools

Designed for Executive Leaders

Every function sees the same narrative intelligence through the lens of the decisions they own.

Gain a live view of organisational sustainability performance and regulatory readiness.

Chief Sustainability Officer

Understand where the largest ESG exposures exist and what actions reduce risk.

Board Risk Committee

Monitor evolving regulations and ensure reporting remains aligned with changing disclosure requirements.

Legal & Compliance

Connect ESG performance with financial outcomes and reporting obligations.

Finance

Chorus helps organisations:

The shifts communications teams report once stakeholder signals are connected in one place.

Reduce manual reporting effort

Improve regulatory readiness

Identify supplier risks earlier

Produce faster board reporting

Increase confidence in sustainability disclosures

Improve executive decision-making

Before Trust Erodes, the Signals Are Already Shifting

Reputation rarely changes overnight. The signals usually appear earlier — spread across media, search, social and employee voice where no single channel explains them.

Chorus continuously connects media, stakeholder and employee signals to surface the patterns that require attention.

Common Early Signals

Watch for these patterns across your operations

A supplier's data quality begins to decline.

A reporting requirement changes.

An emissions target starts moving off track.

A region becomes more exposed to climate risk.

A material issue receives greater attention from regulators or stakeholders.

Monthly Narrative Trend

Monthly Narrative Trend

By channel · Jan–Dec 2025 · share of voice

From Signals to Strategy

Chorus is not designed to give communications teams another monitoring feed. It is designed to answer three questions.

01

What has changed?

02

What does it mean for the organisation?

03

What should happen next?

Chorus brings thousands of narrative signals into a single intelligence layer that measures alignment, highlights divergence and recommends where communication should change.

Instead of reacting to reputation issues after they emerge, organisations gain the visibility to shape perception before it becomes reality.

Each insight includes

Context

The background behind the issue and why it matters.

Business impact

The potential effect on operations, reporting or compliance standing.

Evidence

Supporting data points that confirm the pattern.

Next step

A recommended action to address the issue before it escalates.

Total carbon output

3.24M

tonnes of CO₂ equivalent emitted this year

↓ 6.2% vs prior year

GRI 305-1/2/3 · CSRD E1-6 · CDP C6

SAP ECC + Meter API · 14 Jan 2025 · 5,065 records

From our own operations

1.87M

fuel we burn · fleet · factories

↓ 4.8% vs prior year

GRI 305-1 · CSRD E1-6a · SBTi S1

SAP ECC cost centres 4400–4499 · 14 Jan 2025 · 847 records

Emissions per $M revenue

94.6

carbon tonnes per $M revenue generated

↓ 8.1% vs prior year

GRI 305-4 · CSRD E1-4 · SASB EM-CO-110a.1

SAP ECC emissions + Finance revenue · 14 Jan 2025

Science-based targets set

34%

business units with approved climate targets

↑ 12pts vs prior year

TCFD S2 · CSRD E1-1 · GRI 305

SBTi Registry + Internal tracking · Manual · 1 Jan 2025

Sustainability goals on track

72%

of all commitments being met this year

↑ 9pts vs prior year

GRI 2-25 · CSRD MDR-T · TCFD b.ii

Internal KPI tracking system · Updated 14 Jan 2025

Actions needing attention

18

open remediation items · 6 are overdue

⚠ Requires attention

GRI 2-25 · CSRD MDR-A · ISO 14001

Task management system · Real-time sync

Frequently Asked Questions

Answers to the questions teams ask most often before a pilot.

Is ESG HQ an ESG reporting platform?

No. ESG HQ is an enterprise intelligence platform that sits above existing reporting systems and transforms ESG data into executive decision support.

Which reporting frameworks are supported?

+

The platform is designed to monitor organisations operating across multiple sustainability frameworks, including CSRD, ISSB, SEC Climate Disclosure, CDP and other emerging standards.

Does ESG HQ replace existing ESG software?

+

No. It complements existing sustainability systems by aggregating data, surfacing risks and generating executive insights.

Can ESG HQ integrate with existing enterprise systems?

+

Yes. The platform is designed to connect with ERP, procurement, HR, finance and sustainability platforms to create a unified intelligence layer.

Sustainability reporting tells you what happened.

ESG Intelligence helps you decide what happens next.

See how ESG HQ transforms enterprise sustainability data into executive decisions.

Book a Live Demo

No commitment required. Tailored to your organisation.