CASE STUDY
Entertainment
Madrid, Spain
A fan engagement platform helping artists build direct communities, improve audience retention, and unlock new monetisation opportunities.
42%
Increase in fan engagement through AI-driven campaigns
3x
Growth in recurring revenue opportunities through memberships and wallet experiences
65%
Improvement in fan retention through personalised engagement systems
Artists relied heavily on streaming platforms with limited ownership of fan relationships and minimal direct monetisation opportunities. Audience engagement was fragmented across channels, making community building difficult and inconsistent.
Low fan retention across fragmented platforms
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Limited recurring revenue beyond streaming income
High-volume pain points
Sesh gave us a direct relationship with our audience instead of relying entirely on streaming platforms. Engagement became measurable, personalised, and scalable.
Week 1–2
Research, audience behaviour analysis, and platform architecture planning.
Week 3–5
Development of core fan engagement modules, wallet integrations, and AI-powered campaign systems.
Week 6–7
Testing, analytics calibration, and deployment of community engagement features.
Week 8+
Continuous optimisation, feature enhancement, and performance monitoring based on user engagement data.
Frontend
ReactJS, NextJS
Backend
NodeJS (NestJS)
Infrastructure
Microservices Architecture
Database
PostgreSQL, MongoDB, Redis
Monitoring
New Relic, Metabase
Mobile
React Native, Kotlin, SwiftUI
