CASE STUDY
Entertainment
LA, USA
An entertainment aggregation platform bringing movies, TV shows, and live channels into one seamless discovery experience.
60%
Reduction in content discovery time
45%
Improvement in user retention
3x
Increase in content engagement
Users were overwhelmed by fragmented streaming platforms, spending excessive time switching between services to discover movies, shows, and live TV content. The experience lacked centralised discovery, personalised recommendations, and seamless navigation.
Endless scrolling across multiple streaming services
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Difficulty discovering relevant content quickly
High-volume pain points
QWED simplified entertainment discovery for users by bringing fragmented streaming experiences into one intuitive platform.
Week 1–2
User research, audience behaviour analysis, and streaming workflow mapping.
Week 3–5
Design of content discovery systems, recommendation flows, and user experience wireframes.
Week 6–8
Development of hybrid applications, streaming integrations, and personalised content modules.
Week 9+
Continuous optimisation, engagement tracking, and platform feature enhancements.
Frontend
React Native, Web Applications
Backend
NodeJS, AWS Services
Design
UX Research, Personas, Workflow Design
Infrastructure
Scalable cloud-based architecture
Branding
Marketing Collaterals & Product Design
Platforms
Hybrid Apps & Web Platform
