CASE STUDY

BFSI

Latin America

AI-Driven Payment Infrastructure

A scalable fintech communication platform enabling secure customer engagement, fraud prevention, and personalised financial product delivery.

2.3x

Growth in monthly active users from 30M to 70M

45%

Reduction in fraud-related communication risks through AI-based detection systems

99.9%

Platform uptime across multi-region communication infrastructure

The Core Story

The Challenge

Picpay required a secure and scalable communication infrastructure capable of supporting millions of users while maintaining compliance with strict financial regulations. Existing systems struggled with fraud detection, customer engagement, and operational scalability across regions.

Rapid growth in customer communication volumes

High risk of fraud and suspicious account activity

High-volume pain points

The Solution

  • AI-driven fraud prevention and trust scoring
  • Omnichannel communication across WhatsApp, email, SMS, and push
  • Secure onboarding and customer verification workflows
  • Scalable messaging infrastructure for millions of monthly users
  • Centralised communication management across LatAm, US, and EU markets

The platform helped us scale communication securely across millions of users while significantly improving fraud prevention and customer trust.

Implementation Timeline

Week 1–2

Infrastructure assessment, compliance review, and communication architecture planning.

Week 3–5

Development of messaging workflows, fraud detection systems, and customer onboarding modules.

Week 6–8

Platform integrations, regional deployment setup, and testing across communication channels.

Week 9+

Continuous monitoring, AI optimisation, and scaling for increased customer traffic and engagement.

Technology Stack

Communication Platforms

Sendbird, Braze, SendGrid

Fraud Prevention

SSN checks, image analysis, behavioural pattern analysis

Infrastructure

Distributed multi-region architecture

Channels

WhatsApp, Email, Push Notifications, In-App Messaging

Compliance

PCI DSS aligned systems

Monitoring

Real-time engagement monitoring