CASE STUDY
Automobile
USA
A mobility advertising platform connecting brands with rideshare drivers to deliver measurable, city-wide out-of-home campaigns.
4x
Increase in campaign reach and visibility
65%
Improvement in advertising performance attribution
$500+
Average additional monthly earnings for drivers
Traditional out-of-home advertising lacked measurable engagement and precise audience targeting. At the same time, rideshare drivers had limited opportunities to generate passive income from their daily driving activities.
Static billboard campaigns with limited performance visibility
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Lack of real-time tracking and audience analytics
High-volume pain points
Mobilads gave us measurable outdoor advertising performance while creating a new income stream for drivers through a scalable platform.
Week 1–2
Market research, campaign workflow mapping, and advertiser-driver ecosystem planning.
Week 3–5
Development of campaign management systems, geo-location tracking, and driver onboarding flows.
Week 6–8
Deployment of advertiser dashboards, mobile applications, and analytics infrastructure.
Week 9+
Continuous optimisation, campaign monitoring, and platform scaling across additional cities.
Backend
Python, AppSync
Frontend
ReactJS, NextJS
Cloud Infrastructure
AWS Amplify
Mobile Platforms
Android, iOS, Kotlin, Swift
Analytics
Real-time campaign tracking
Communication
In-app notifications and support systems
